ADVERTISE WITH WBJR
Benefits of Advertising on Radio
Selective Targeting:
Radio stations already target specific demographics and market segments. Therefore by choosing which station to broadcast with, you can lock into your potential customers and increase the frequency of delivering your message. At the same time think about all the advantages and disadvantages of radio advertising in your selected radio station and see if that’s what you are looking for,
Increased frequency:
Advertising works with frequency and reaching your audience repeatedly. Radio is the perfect medium for this, being able to expose your ad to the audience repeatedly to build awareness. Also due to the loyalty of people listening to the same station, you are able to impact the same people more often.
More memorable:
Compared to written advertisements, sound is more effectively stored in memory. In addition, there is the ability to instill emotion and also allows listeners to use their imagination to create their own image of the product/service.
Cost effective:
Radio advertising has significantly less costs compared to other types of media. Television and print ads can go up to hundreds of thousands including costs for video equipment, studio time, actors, models. Radios ads require less resources while being able to reach the same target audience that a television spot would..
Time efficiency:
Lead times with print and television ads can be very long, especially with planning and may take up to a year for the ad to run. In contrast, producing a radio spot can occur between two to three weeks. Another advantage of this is the ability to adapt and react quickly to changing market conditions.
Our prices for ad-time are a very small fraction of what other over-the air radio stations charge. Although over-the-air radio is losing popularity among younger listeners, the reason why their costs are so high is because it costs nearly $10,000 a month or higher to run/maintain their towers & transmitters. WBJR is listened to local and worldwide, crystal-clear, no static on many radio apps, which is the preferred modern way of listening to music. YOU save because we don’t waste money on outdated technology – call or text us at 803-956-WBJR (9257) or email us at wbjrradio@outlook.com
Selective Targeting:
Radio stations already target specific demographics and market segments. Therefore by choosing which station to broadcast with, you can lock into your potential customers and increase the frequency of delivering your message. At the same time think about all the advantages and disadvantages of radio advertising in your selected radio station and see if that’s what you are looking for,
Increased frequency:
Advertising works with frequency and reaching your audience repeatedly. Radio is the perfect medium for this, being able to expose your ad to the audience repeatedly to build awareness. Also due to the loyalty of people listening to the same station, you are able to impact the same people more often.
More memorable:
Compared to written advertisements, sound is more effectively stored in memory. In addition, there is the ability to instill emotion and also allows listeners to use their imagination to create their own image of the product/service.
Cost effective:
Radio advertising has significantly less costs compared to other types of media. Television and print ads can go up to hundreds of thousands including costs for video equipment, studio time, actors, models. Radios ads require less resources while being able to reach the same target audience that a television spot would..
Time efficiency:
Lead times with print and television ads can be very long, especially with planning and may take up to a year for the ad to run. In contrast, producing a radio spot can occur between two to three weeks. Another advantage of this is the ability to adapt and react quickly to changing market conditions.
Our prices for ad-time are a very small fraction of what other over-the air radio stations charge. Although over-the-air radio is losing popularity among younger listeners, the reason why their costs are so high is because it costs nearly $10,000 a month or higher to run/maintain their towers & transmitters. WBJR is listened to local and worldwide, crystal-clear, no static on many radio apps, which is the preferred modern way of listening to music. YOU save because we don’t waste money on outdated technology – call or text us at 803-956-WBJR (9257) or email us at wbjrradio@outlook.com
