Radio station already targets specific demographics and market segments. Therefore by choosing which station to broadcast with, you can lock into your potential customers and increase the frequency of delivering your message. At the same time think about all the advantages and disadvantages of radio advertising in your selected radio station and see if that’s what you are looking for,
Advertising works with frequency and reaching your audience repeatedly. Radio is the perfect medium for this, being able to expose your ad to the audience repeatedly to build awareness. Also due to the loyalty of people listening to the same station, you are able to impact the same people more often.
Compared to written advertisement, sound is more effectively stored in memory. In addition, there is the ability to instill emotion and also allows listeners to use their imagination to create their own image of the product/service.
Radio advertising have significantly less costs compared to other types of media. Television and print ads can go up to hundreds of thousands including costs for video equipment, studio time, actors, models. Radios ads require less resources while being able to reach the same target audience that a television spot would of resulted in.
Lead times with print and television ads can be very long, especially with planning and may take up to a year for the ad to run. In contrast, producing a radio spot can occur between two to three weeks. Another advantage of this is the ability to adapt and react quickly to changing market conditions.
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